When looking at the versatility of external LED displays, we do not often consider their shape to be anything other than rectangular.
But the trapezoid could be the edgy new trend to permeate the market for high-octane signage, as Georgia State University is blazing a trail for LED displays with its new Creative Media Industries Institute (CMII), Campus Technology reports.
Decision-makers at the Atlanta-based institute decided on a trapezoid that is 10 feet high at its tallest end, and seven feet high at its shortest.
The display was created by Atlanta-headquartered NanoLumens and is integrated with other LED lighting fixtures on the wall, which are programmed to integrate their colours with the content on screen.
CMII director of media entrepreneurship and innovation Elizabeth Strickler was quoted by Campus Technology as saying: "When we moved forward with the design of a new building, we knew we had an opportunity to provide our students and the larger community that traverses Woodruff Park every day with something novel and exciting."
NanoLumens explained that the use of a 3mm pixel pitch gives the LED display board a display ration that encourages students to explore how far they can push their digital media efforts themselves.
London's iconic BT Tower has also recently received an LED display upgrade. The wraparound LED display was launched in 2009 and was the largest of its kind at the time.
AV Magazine reported that BT explored the cost and design of the upgrade, as well as the environmental impact of the new display and its ability to withstand the elements.
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