The next time you’re at your local supermarket, you might be in for a bit of a surprise. New in-store pricing technology is being trialled at some big-name grocery shops at the moment, which could soon see external LED displays showing prices become commonplace in such establishments.
According to Essential Retail, Tesco and Morrisons are currently trying these out in some of their stores, with the latter testing out a colour LCD video shelf-edge system. Representatives from both stores, however, did say that no decisions regarding further roll-outs have as yet been made.
Tesco did conduct an initial trial a few years ago but since progressive technological advancements have been made, higher quality images can be displayed, as well as more information than just the price of a product.
Global technology research director at insight company Planet Retail Miya Knights was quoted by the news source as saying: “Now the grocers are trialling the latest state of the art devices and because the situation they are being used for has changed, they are more likely to move from trial into pilot for roll out this time than they were previously.”
Retailers can benefit from adopting this tech because it means they’re able to change prices and launch promotions throughout chains of stores in a matter of seconds. Promo success can also easily be tracked and different stock levels displayed to both members of staff and customers. As a result, you’re likely to boost the efficiencies of your different stores, enjoy more accurate pricing and improve your sales.
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