The shopping madness of Black Friday may be a distant memory now, but retailers should check their external LED displays are still in full working order because the busiest Christmas shopping day is yet to happen.
While most people have bought their gifts by this point, shoppers are waiting until Thursday December 21st before they stock up on ingredients for their Christmas meal.
According to Mike Watkins, head of retail insight at data firm Nielson, some shoppers will even hit the supermarkets twice that week to ensure they have everything they need for their Christmas Day lunch.
“The seven days trading available up until the Sunday is good news for the supermarkets which should benefit the big out of town stores in particular as shoppers take advantage of Christmas promotions and stock up on fresh foods,” he remarked.
As Christmas Day falls on a Monday this year, the retail expert noted that many customers will head out for their shopping between Thursday December 21st and Saturday December 23rd, so they can spend Christmas Eve with their family and friends.
This means retailers are in for a treat in the lead-up to Christmas, anticipating sales to hit £4.2 billion during the seven-day period.
Food sales are also expected to increase by 3.6 per cent, as families across the UK make sure they have enough turkey, pigs in blankets, and Brussels sprouts at home.
Of course, shops will also need to ensure they open swiftly after the Christmas rush is over, as shoppers will head out in full force to make the most of Boxing Day sales. However, customers should check when their favourite store is open to grab a bargain as many retailers will remain closed on December 26th, releasing their cut-price deals the following day.
Share this post
- Tags: external LED displays