Cutting-edge LED displays have been installed at 10 Times Square in New York, showcasing some of the best technology businesses can employ when it comes to external signage.
The five exterior displays that have been fitted are for video content, and the main screen has been constructed so that it wraps around the corner of the building, although it’s actually made up of four smaller screens each measuring 68 feet wide by 24 feet tall.
There’s also a three-foot high ribbon LED display that stretches for 77 feet along the side of the building.
In total, these external LED displays cover almost 2,000 sq ft and the display system as a whole contains an impressive 1.7 million pixels.
John Pisciotta, who dealt with the project management for Sansi North America (SNA) Displays, who fitted the new screens, said that the new LED displays enhance the building’s exterior design.
“This project installation did not come without its challenges,” he added. “The display hovers pretty close to the ground, just ten feet above the sidewalk and directly above one of New York’s busiest subway stations.”
While the company employed the use of multiple screens to ensure the display could wrap around the corner of the building, this might not be necessary in future if Japanese scientists can deliver bendable LED displays on a large scale.
Screens that can be bent to fit into unusual spaces are set to be unveiled later this year, although the initial versions are only for internal use.
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