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British Horseracing Authority Approves External LED Advertising Displays

Posted by Fay Bromilow on

If you have visited a stadium for almost any sport - from football to rugby - then you will know how different teams can benefit from external LED displays for advertisement. After all, it is one of the best ways to establish a healthy - and profitable - relationship with different sponsors. However, there is another sport that is looking to take advantage of the tech, too.

The British Horseracing Authority (BHA) will allow LED advertising displays to be used after completing its consultation. The screens can be fitted on fence frames from October 1st, though some racecourses will be able to use them on a trial basis should the BHA provide permission to do so first.

What is important about the displays is that it takes into consideration if a horse or the rider touches them. You will find it reassuring that the screens are powered on batteries and, in the progress, eliminates the risk of electrocution.

Richard Linley, the senior inspector of courses for the BHA, commented: “LED displays are used widely in other sports and provide for a more modern appearance and greater flexibility for racecourses, which we hope will help them generate greater revenue from advertisement and sponsorship.”

Caroline Davies, the racecourse services director for the Racecourse Association, said that the introduction of these displays to racecourses will “enhance the race-day experience and will open up valuable opportunities for our sponsors and supporters.”

Considering the number of people that will visit the racetracks in the UK or watch it on TV, the displays have not overlooked the importance of health and safety for the animals or riders. In fact, there will be many people that will welcome the addition and the benefits it could provide to the sport in the foreseeable future.


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