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Experiential Retail A Top Trend For Next Year?

Posted by Fay Bromilow on

It’s no secret that the way in which we shop - and what we expect from our interactions with retailers - has changed dramatically in the past decade.

Bricks and mortar stores are closing as they fail to attract shoppers away from the convenience of online shopping. But according to a recent article for Forbes, experiential retail can save businesses if it’s done well.

The news provider highlighted some of the top retail trends to watch in the coming year, noting that a shift to experiences rather than solely focusing on the products being sold is what’s needed to engage today’s consumers.

It pointed to the example set by Sephora, which has incorporated traditional retail with mobile apps and activities that have nothing to do with buying something.

Other technology to watch and explore as a retailer includes augmented reality, virtual reality and mobile technology developments. You may want to look at how you can use internal LED displays to share messages with consumers or allow them to interact with your brand while they’re in your store.

In fact, LED displays are being used in a wider range of places, including at the Royal Opera House which unveiled these kinds of screens earlier this year following a revamp designed to attract the attention of the millions of visitors to London who walk past the famous venue but don’t venture inside.

While utilising this technology is great, director of services at Cloud Management Suite Rob Brown told Forbes that retailers need to be mindful of security when introducing Internet of Things (IoT) devices.

“Physical IoT technology that is not secured properly can leave networks accessible to threats,” he cautioned.

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